PYRAMID
PURPOSE MODULE · INVESTOR PREVIEW
Underneath the values is the why.
Purpose isn't rational. It lives in the first time this work mattered, in what you can't not do, in what you're trying to fix or prove. This session excavates it — and tests whether your customers actually feel it too.
7 PARTS · 30–35 MINUTES
1Connect to Values
2The First Time
3What You Can't NOT Do
4What You Might Be Trying to Prove
5The Customer Bridge
6Three Whys
7Your Purpose Statement
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